ANALYSIS OF THE MOVIE MY TRIP TO ITALY Essay Example | Topics and Well Written Essays - 250 words

ANALYSIS OF THE MOVIE MY TRIP TO ITALY - Essay Example These two actors were egotistical, self-absorbed and rude; this is what makes it the more hilarious. This time round, they have been assigned to a second round of restaurants in Italy. Just like several other sequels, the entry of this lacks the surprise element, however that was expected. The thinness of the material is the weakest part in this movie. By trying to intensify the dialogue as well as the characters it outstays its welcome. The narrative is not adequate to stop the movie from losing steam and earlier than expected. Nobody could argue with overstaying in Italy though. Italy’s beauty, comprising Tuscany, Liguria, Rome, Caprio and Amalfi are spectacularly captured by James Clarke’s camera. There is effective utilization of wide angles and overhead shots in image capture such as the cities in the back of the frame as well as boats on the water as the camera moves away in a continuous tracking shot. This is one unbelievably looking movie; however one ought to ask what Winterbottom’s motivation was in coming up with another entry; being one of the most diverse moviemakers globally and usually does not make the same movie a second time. There is recycling of some of the thematic material from other movies such as the Look of Love, which also featured Steve Coogan as a negligent father. Both of the actors are extremely eloquent with their invention. There is more discussion regarding death and age as well as frequent reference to poets such as Lord Byron and pop staples such as Roman holiday. The ironic and thematic goal is that the actors are busy discussing death; not realizing how much time they are wasting. However, the movie’s comedic mistake is in trying to soften Coogan’s character .He was needy, unfaithful and jealous in the first movie but in the sequel he is growing older and intends to spend more time with his son; adding a bit of sentimentality. On the other hand, Steve is more

Cal Ripken :: essays research papers

The relationship that this book has with psychology is a very familiar one. One would not expect to look at this book with a psychological view, unless you look into the deeper meanings of Ripken and what his thought process is. The book allows you to see what a boy’s point of view of a family that grew up in a modest fashion, with baseball being prevalent throughout his life.   Ã‚  Ã‚  Ã‚  Ã‚  After reading the book and asking myself what Mr. Ripken was thinking during his life and the content of the book I find myself relating it to Psychology. You can see how Ripken developed into a player from his point of view and how he handled himself mentally. You can see how he his family, mostly his dad has influenced him throughout his younger days and all the way through his professional career. By reading of what his mind interpreted and the sights and sounds of the way he perceived things made this a highly psychological book. You can almost analyze Ripken by reading through the book and seeing first hand what he was thinking and personal details to what he thought was important.   Ã‚  Ã‚  Ã‚  Ã‚  The thesis of the book lies directly in the title. I remember reading through the whole book, wondering what the whole purpose in writing, or what was the motivation for the book other that to better understand the consecutive game streak that Ripken now holds. Doing the only thing that I know how to do. This simple statement is the thesis of the book. At first this is hard to believe, but the whole book describes it perfectly.   Ã‚  Ã‚  Ã‚  Ã‚  While growing up Ripken only two things: baseball and traveling. Hard work and games were part of his life. Ripken learns at an early age that he is not rich, not specifically talented, but a hard worker. He takes this attitude and applies it to baseball, following the example of his father. The simple for reason, which is also the thesis, is because this is the only way that he knew how.   Ã‚  Ã‚  Ã‚  Ã‚  The treatment that Ripken gets is a very familiar one. He is the oldest of four children, so this automatically put him in leadership role. This derives from his father being gone so often playing in the extensive list of minor leagues that Cal Ripken Sr. played up and down the East Coast. Since his father was away many times, this put Jr.

Long Term vs. Short Term Focus in Communication Essay

There are pragmatic differences between sales promotion and advertising, which marketers must bear in mind when attempting to communicate with the customers. The same case will apply when marketers attempt to communicate with customer by defining the appropriate media and non-media communications that are aimed at driving customer interest, demand and sale upwards. Brand value does not always increase the sale of the product depending on the price of the product and affordability. Instead, brand value may be more instrumental in customer retention. In the short term, discounts have the potential of increasing product sales, but in the long term, the customers’ perception of the product may be negative or positive as they ponder over why there was a discount. Primary Differences between sales promotion and advertising There are fundamental differences between sales promotion and advertising. Advertising is the form of communication via the diversity of media with the goal of persuading and making people aware of products or services. Advertising is equally a service to the target and consumers to inform them with truthful contents that are ethically generated in order for it to be accepted by the public. Advertisements are clear, truthful, tasteful, precise, original, reputable and ethical communications to the public. (Guideline Marketing, 1998). Sales promotion is the application of incentives to elicit a positive reaction by the consumer. Sales promotion gives the consumer advantages of using the product or service on promotion. Sale promotions are characterised by sponsorship, free gifts and vouchers, public forum of information, exhibited, educative and consultative. Therefore the fundamental difference between and advertisement and sales promotion is the on their acceptability by the consumers. (Guideline Marketing, 1998). Some media and non-media marketing communication that are typically employed to increase customer interest, demand and sales The media marketing communication that are typically employed to increase customer interest demand and sales are digital media, print media, pod casting , narrow casting and broadcasting, posting mails, telephone marketing, among others. (Promotion and integrated marketing communications, 2007) Non media marketing communication that are typically employed to increase customer interest, demand and sales are price discounts, non-media advertising, special offers, sales coupons, product and services sampling, product and service price rebates, competitions and raffles, games, product and service premium offers and counter promotions. (Promotion and integrated marketing communications, 2007) Does brand value always increase with increasing sales of the product? Not always does value always increases with increasing sale of the product. Perhaps it may help in customer retention. But in some instances, it can increase sales because more sales are a sign that the customers are crediting the brand as well as their perceptions to the product. This has implications that more sales are solidifying the brand value as long as the product is being sold for the purpose of brand building. Brand values that have increased sales due to high sale imply that the brand value is attractive. When the sales increase, there are signs that the customers are satisfied and are bound to make references to other over the value of the brand. (Bacak, 2006). How discounts have the potential to affect short term sales and long term brand value. Under a good marketing management, discounts have the potential of positively affective the short term sales and long term brand value depending on the perceptions of the customers on the brand following the discount. The understanding discount strategy is that the sale force is not overwhelmingly profit motivated. Instead, the priority is to create value that customer perceive as satisfactory. Most business would create a discount to enable more consumers interact with the product or service. (Lin & Lin, 2007, p. 1-131). According to Aaker (1991), discounts will provide short term sales competitiveness while customer benefit from the value that will be enhanced in the long term. During the time that a brand is under discount sale force, the consumers are given a chance to identify the product or service with their needs. (Lin & Lin, 2007, p. 1-131). An example of products where price discounts positive short term sales increase and long term brand value is the cosmetics. In this case the higher the discount the higher the sales as long as the brand image is highly placed. Thus as soon as the discount is initiated, the short term sales shoot up and the consumers perception of the brand shift and this may be positive or negative. If negative, the consumer could be expecting even more price discounts in the long term. (Lin & Lin, 2007, p. 130). Conclusion: This marketing communication paper has come out with very important lessons. First, in order to be successful in marketing communication, it is important to understand the fundamental differences between sale promotion and advertising so that the choice of media and non media communication can be rewarding to the marketing plan. Second, the possibility of an increasing brand value to increase sale is hinged on other factors like affordability. Finally, product price discounts have a short term effect of increased sales but a mixed effect on the brand value in the long term. Reference Aaker, D. A. (1991).Managing Brand Equity:Capitalizing on the Value of a Brand Name, NY: The FreePress. Bacak, M. (2006, March 18). The Benefit of Branding: Increase Your Sales and Promote Your Product by Building a Solid Brand. Retrieved April 10, 2009, from http://ezinearticles. com/? The-Benefit-of-Branding:-Increase-Your-Sales-and-Promote-Your-Product-by-Building-a-Solid-Brand&id=163889 Guideline Marketing, (1998). Guidelines for publicity, advertising, practice promotion and allied marketing activities. Retrieved on April 10th, 2009, available at http://www. capelawsoc. law. za/Files%20for%20New%20Website/Guidelines/Advertising%20E. doc Lin, N. & Lin B. , (2007, August). The effects of Brand Image and Products Knowledge on Purchase Intention Moderated by Price Discounts. Journal of International Management Studies. P. 1-131. Promotion and Integrated Marketing Communications, (2007). Marketing communications. Retrieved on April 10th, 2009, available at http://www2. cob. ilstu. edu/jsattaw/MKT%20230/Lectures/Lecture%209%20–%20Promotion%20and%20Integrated%20Marketing%20Communication. ppt

Writing Assignments My Writing Assignment - 856 Words

Looking back to all the writing assignments that I completed during the course of the semester, I feel that I have gained a large amount of knowledge in a variety of different works. The Literary Response papers helped me gain insight on the culture and beliefs during the period that we were studying; and the Homework assignment papers allowed me to further research and analyze works so that I have more of an in depth knowledge about the pieces. Learning about the different cultures, has in a sense affected my views about artworks. Before I would not have given much thought to some of the artworks that I saw, but after learning about the pieces, I feel that my opinions on artwork in general has changed quite a bit. After looking at my writing assignments I think that my writing style has not changed much since the beginning of the semester. I use the same format as I did in the beginning to write my Literary Responses as well as the Homework assignments. 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