Splendid Technology and Fashion Term Paper - 1925 Words

Splendid Technology and Fashion Ltd (Term Paper Sample) Content: splendid technology fashion limitedBusiness planPrivate ConfidentialMarch 2014 Table of Contents TOC \o "1-3" \h \z \u  HYPERLINK \l "_Toc383546815"
1. Executive Summary  PAGEREF _Toc383546815 \h
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2. Industry, Target Customer, and Competitor Analysis  PAGEREF _Toc383546816 \h
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2.1 Industry Description  PAGEREF _Toc383546817 \h
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2.2 Target Customers  PAGEREF _Toc383546818 \h
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2.3 Competitor Analysis  PAGEREF _Toc383546819 \h
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3. Product/Service Plan  PAGEREF _Toc383546820 \h
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4. Marketing Plan  PAGEREF _Toc383546821 \h
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5. Operations and Development Plan  PAGEREF _Toc383546822 \h
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6. Critical Risks  PAGEREF _Toc383546823 \h
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7. Offering  PAGEREF _Toc383546824 \h
7 Executive Summary Splendid Technology and Fashion L td is a firm that will involve manufacturing of sewing machines that are electronic along with making Kandora. Kandora is a type of fashion attire that the business aims at producing for its target market. The business will aim at providing the latest trends of Kandora wear for males ranging from two years and above. Splendid Technology and Fashion Ltd will also provide a machine that is fast, easy to use and less tasking to all business people who are willing to make their businesses increase in productivity through technology. The business aims at producing a Kandora in just five minutes, which is only possible using technology in the form of a computer driven sewing machine. The third aspect of the business targets business people who are interested in the latest fashions in Kandora wear who will be encouraged to visit the firms premises to view the different trends and fashions in Kandora. The business faces a lot of competition from companies like Kenwood, Arison, General, Sony , and LG that deal in electronic equipment. Yet, this competition exists in a dynamic environment on both technology and fashions but the business aims at succeeding because of the way it intends to use technology to support its fashion business. With all modes of product and service delivery, the business aims at satisfying the needs of its target customers. The business plan entails the options of selling its products, which includes face-to-face sales and trial product sales. This is possible because the products are fast enough to increasing the outputs of users per unit time. Several risks are likely to face the business. These include the challenge of new fashions and manufacturing technologies, the high prices, and imitation from Western fashions and styles. The business will need a starting capital of 1,500,000 Dhs. This amount will be allocated to technical employees (500,000 Dhs), purchases (400,000 Dhs), employment of specific officers (100,000 Dhs), and precaution or co ntingency (500,000 Dhs). 2. Industry, Target Customer, and Competitor Analysis2.1 Industry Description Splendid Technology Fashions Ltd will operate in a dynamic and competitive market involving two industries: technology and fashion. Because of this combination, the technology side of the business will drive the fashions side of the business. That is, all transactions involving selling clothes, buying clothes, et cetera are solved using technology solutions. Technology industry is the most dynamic and advancing today. The fashion industry is equally changing so rapidly because the ever-changing tastes that people have about clothes or fashion in general. Since technology is rapidly growing, most services the company will offer to its clients will be using technological equipment or devices. On the other hand, the demand of new fashions of clothes is ever on the rise as more people begin to want to wear newly fashioned clothes.2.2 Target Customers The business has two products for sale, the machines, and Kandoras. Therefore, it will have two types of customers starting with males who wear Kandoras and business people who own tailoring shops. Most of the customers willing to buy the kandura will be the local male youth. They will be made available for different age groups ranging from two year olds males to adult males and Arabian Gulf males (Down, 2000). Eventually, it was a requirement for every Emeriti to wear a Kandora. However, globalization revolution has led to introduction of western fashion and most Emeriti youth (men) prefer the western trends compared to traditional Kandora. It is the aim of the business to prepare trendy and appealing Kandora in order to ensure that more men buy them. More people have begun to wear Kandoras especially those who understand Arabic. The Kandoras have also gained more preferences for special events and occasions. So emeriti who follow the traditional fashion wear the Kandoras every time and the Emeriti who follow the west fashion wear the Kandoras for special events. This means both groups will wear Kandoras (Fusaro, 2000). The company will ensure that there is high value for the products. Moreover, the business will ensure that customers receive the best customer service. Deliveries will be made to customers at request either via telephone or by visiting the offices. The customers are assured that they will receive their Kandoras within five minutes after visiting the offices. The customer care department will carry out a customer satisfaction evaluation after every three months where customers will receive a brief questionnaire to fill out. Additionally, the questionnaire will cover product quality to allow for feedback from consumers. Besides this group of customers, individuals who own tailoring shops will act as the secondary consumers. They will contribute to the business by purchasing clothes from the firm to sell to their customers. Furthermore, other shop owners may want to visit the p remises to learn more about fashion and Kandoras will be charged a small fee, which will assist him in bettering his own business. Out of this category of clients, the ranking of the target customers from the primary to secondary are-Local youths (male)Males of all agesMales from Arabian GulfShop owners who buy KandorasShop owner interested in fashion and learning about KandorasShop owners who buy machines 2.3 Competitor Analysis In the area of technology, competition will come from those individuals and/or companies that might want to start making tailoring machines. Companies like Kenwood, Arison, General, Sony, and LG are electronics companies are and potential competitors to Splendid Technology and Fashions Ltd. In fact, they are a primary threat in the sense that they have been in the business of making professional electronic machines for years now. However, Splendid Technology and Fashions Ltd is established in a region where Kandora is common besides others traditional clo thes. The business will need data gathering and analysis about Kandora as a fashion that can meet the fashion needs of its customers (Jackson, 2002). Product/Service Plan The Kandora tailoring machine is a powerful equipment controlled by a computer. This is in alignment with the businesss intention of using technology to drive its business of making and selling fashion products, mainly, clothes. The benefit of this machine is to make a Kandura very quickly --in approximately 5 minutes. The tailor just needs to take the customer's measurements and feed them onto the machine causing the Kandora to ready after 5 minutes. At this speed, the business can output about 100 units of Kandora within the normal 8-5 working period. This means in a weeks time, the business will have produced about 500 pieces of Kandora that are ready for distribution. The machine could create different styles of Kandora depending on what the customer wants. It is also able to suit current enhancement and trends in the market (Smithsonian Institution, 2001). Marketing Plan The product will help the tailors by saving their time and make a lot as possible Kandoras in less time. The benefits of computing in the fashion industry are many but for this particular business, efficiency and effectiveness will be essential. The price will be high because it is a new technology machine whose parts are expensive. Therefore, for this reason we can use two ways to sell the machines. The first way is personal sales strategy, which means personal face-to-face contact with the owners of the tailoring shop to explain clearly the benefits of our product and how the machine will help them. The second way is trial period strategy, which means give the machine to the owners of the tailoring shop for 1 day to understand the machines benefits. Operations and Development Plan There are steps that to follow in order to create an industrial machine. The first step will involve designing the machine. The company will require moulded aluminium to make the injection. There will be a requirement to purchase copper, chrome, and nickel, which is useful to make certain parts of the machine. The metals are useful to make a motor. The industrial machine has a basic part that houses the machine itself. The part is known as a bit it is made of iron using a computer numerical control machine (CNC). The CNC is in charge of creating holes and putting in components appropriately (Skyhorse Publishing, 2007). Manufacturing the bit requires steel mouldings, heat-treating, grinding and a lot of polishing to ensure that there are meticulous terms to house the components. When designing the machine, factors such as w...

The Picaresque of Alice’s Adventures in Wonderland and its Role in Lewis Carroll’s Social Commentary - Literature Essay Samples

As a popular and widely loved novel, Alice’s Adventures in Wonderland; and, Through the looking Glass and What Alice Found There has been translated to well over a hundred languages and is a household tale that most people have enjoyed in their childhood. With a seemingly lighthearted storyline full of imagination and adventure, the novel also intended to have depth and share the author Lewis Carroll’s thoughts on the Victorian society. Carroll uses the picaresque aspect of Alice’s narrative to produce effective social commentary on the Victorian lifestyle through playful use of words, rhyme, and even the characters themselves; these elements aid in Carroll’s criticism of the victorian way of life and 19th century England’s politics. The characters that Alice meets on her adventure along the way show different parts of the Victorian lifestyle that allow for those defective features to be emphasized and highlighted. A picaresque novel is one that is usually a first-person narrative, relating the adventures of a rogue or lowborn adventurer as he or she drifts from place to place and from one social environment to another in an effort to survive. Though Alice is obviously not from a low class family due to her somewhat educated responses, once Alice is in the rabbit hole her social background become irrelevant. Carroll uses Alice’s education to contribute to the perception of Victorian England. Throughout the novel Alice refers to her lessons and education, usually proud of the knowledge she’s gathered during them. However, when Alice applies this knowledge it is either useless or wrong. For example, She can remember the how many miles to the center of the earth, but she mistakenly thinks that everything will be upside down when she passes through to the other side.Down, down, down. Would the fall never come to an end? I wonder how many miles Ive fallen by this time? she said aloud. I must be getting somewhere near the centre of the earth. Let me see: that would be four thousand miles down, I think — (for, you see, Alice had learnt several things of this sort in her lessons in the school-room, and though this was not a very good opportunity for showing off her knowledge, as there was no one to listen to her, still it was good practice to say it over) — yes, thats about the right distance — but then I wonder what Latitude or Longitude Ive got to? (Alice had not the slightest idea what Latitude was, or Longitude either, but she thought they were nice grand words to say.)(Carrol 10-11). Carroll also mocks tales that Victorian children were forced to read for educational purposes. He criticizes these tales repetitive morals of consequences for foolish actions. . . . she had read several nice little stories about children who had got burnt, and eaten up by wild beasts, and other unpleasant things, all because they would not remember the simple rules their friends had taught them: such as, that a red-hot poker will burn you if you hold it too long; and that, if you cut your finger very deeply with a knife, it usually bleeds; and she had never forgotten that, if you drink much from a bottle marked poison, it is almost certain to disagree with you, sooner or later. (Carroll 13) This also alludes to the fact that Alices Adventures in Wonderland and its accompanying â€Å"densely woven masterpieces† do not follow the same path as the other children’s books of that Victorian era (Hunt, 49). Carroll conveys â€Å" the challenge of realizing that understanding how different readers read (even two very generalized groups labelled â€Å"adults† and â€Å"children†) is not to bring them to the same understanding but to appreciate (and value) their different understandings† (Hunt, 41). This ultimately underlines a flaw in his society. Another social comment that Carroll makes is on the importance of class in Victorian society through the Garden of Live Flowers in Through the Looking-Glass. Alice encounters these flowers that attempt to represent the plants as different levels within the British social class structure. In this miniature garden world that Carroll creates, the finer and rarer specimens (i.e. the tiger-lily, and the rose) are in a higher class than the more common and simpler daisies. The characteristics of each type of flower alludes to its rank and class in the garden. And here they [the daisies] all began shouting together, till the air seemed quite full of little shrill voices. Silence, everyone of you! cried the Tiger-lily, waving itself passionately from side to side, and trembling with excitement. They know I cant get at them! it panted bending its quivering head towards Alice, or they wouldnt dare to do it!Never mind! Alice said in a soothing tone and , stooping down to the daisies, who were just beginning again, she whispered If you dont hold your tongues, Ill pick you!There was silence in a moment, and several of the pink daisies turned white.Thats right! said the Tiger-Lily The daisies are the worst of all. When one speaks, they all begin together, and its enough to make one wither to hear the way they go on! (Carroll, 137) When Alice first enters the garden, she sees and speaks to the tiger-lily first, while the daisies interrupt and chatter away until threatened to stop by Alice. The rose assumes some sort of authority over Alice as it criticizes her from the very beginning of the conversation even showing traces of racism with reference to Alice’s color. As this relates to the issue of class structure and how power is divided among the classes,it also shows the stupidity of it. Normally in British society, power is divided unequally with the higher classes getting most of the share. In the Garden of Live Flowers there seems to be existing class levels, but because all of them are planted into the ground and none can reach another no flower can in fact assume more power than another. This makes the tiger-lilly delusional to think its ‘kind’ is better that the others and highlights the same issue in Victorian society. Capitalism is an economic and political system in which a country s trade and industry are controlled by private owners for profit, rather than by the state. This was well practiced in the victorian era which enriched the pockets of the elite while impoverishing the already less fortunate of England. In capitalism, as in Through the Looking Glass, this practice translates into both relentless pursuit of the unattainable and a lack of appreciation for the attained.The image portrayed here by Carroll of someone reaching for a desired object, obtaining it but continually seeing something else apparently even more desirable just beyond the horizon of availability, represents the heart and soul of the capitalism which thrived in Victorian England as it does in the world today.The prettiest are always further! she said at last, with a sigh at the obstinacy of the rushes in growing so far off, as, with flushed cheeks and dripping hair and hands, she scrambled back into her place, and began to arrange her newfound treasures.What mattered it to her just then that the rushes had begun to fade, and to lose all their scent and beauty, from the very moment that she picked them? Even real scented rushes, you know, last only a very little while- and these, being dream-rushes, melted away almost alike snow, as they lay in heaps at her feet-but Alice hardly noticed this, there were so many other curious things to think about (Carroll 178) Use of superlatives such as the prettiest are the object of this unquenchable desire and are capitalistic desires as it is impossible to obtaining anything superlative. For Alice this fact translates into a physical distance (further) that cant be crossed. For the Victorian capitalist money translates into the distance between different levels of material wealth. Just as Alice does not care that her new found treasuresmelted away almost alike snow, the true materialist never appreciates what they have because they are caught up in the quest for other curious things to think about. Carroll uses Alice’s innocence to show how this capitalist was of thinking in unknowingly embedded in the Victorian mind. Overall, Alice’s Adventures in Wonderland; and, Through the Looking-Glass and What Alice Found There was more than just a nonsense tale but rather one of â€Å"complexity, ambiguity, and flexibility†(Hunt, 49). Carroll uses the picaresque aspects of the novel to emphasize flaws in the Victorian society as well as their effect on the members of the society. Carroll effectively conveyed his message without breaking the amusement of the children’s novel. As a great artwork, it is unsurprising that this novel remains a cherished tale. Works Cited Carroll, Lewis. Alices Adventures in Wonderland and Through the Looking- Glass and What Alice Found There. Edited by Hugh Haughton, Penguin Classics, 2009.Print. Hunt, Peter. â€Å"The Fundamentals of Childrens Literature Criticism: Alices Adventures in Wonderland and Through the Looking-Glass.† The Oxford Handbook of Childrens Literature, Edited by Julia L Mickenberg and Lynne Vallone, 29 Nov. 2012, pp. 35–51.Print. The Social and Political Contexts of the Alice Books. Literature, History Culture in the age of Victoria. victorianweb. 28 May 2005. Web. Feb 12,2018 .