ANALYSIS OF THE MOVIE MY TRIP TO ITALY Essay Example | Topics and Well Written Essays - 250 words

ANALYSIS OF THE MOVIE MY TRIP TO ITALY - Essay Example These two actors were egotistical, self-absorbed and rude; this is what makes it the more hilarious. This time round, they have been assigned to a second round of restaurants in Italy. Just like several other sequels, the entry of this lacks the surprise element, however that was expected. The thinness of the material is the weakest part in this movie. By trying to intensify the dialogue as well as the characters it outstays its welcome. The narrative is not adequate to stop the movie from losing steam and earlier than expected. Nobody could argue with overstaying in Italy though. Italy’s beauty, comprising Tuscany, Liguria, Rome, Caprio and Amalfi are spectacularly captured by James Clarke’s camera. There is effective utilization of wide angles and overhead shots in image capture such as the cities in the back of the frame as well as boats on the water as the camera moves away in a continuous tracking shot. This is one unbelievably looking movie; however one ought to ask what Winterbottom’s motivation was in coming up with another entry; being one of the most diverse moviemakers globally and usually does not make the same movie a second time. There is recycling of some of the thematic material from other movies such as the Look of Love, which also featured Steve Coogan as a negligent father. Both of the actors are extremely eloquent with their invention. There is more discussion regarding death and age as well as frequent reference to poets such as Lord Byron and pop staples such as Roman holiday. The ironic and thematic goal is that the actors are busy discussing death; not realizing how much time they are wasting. However, the movie’s comedic mistake is in trying to soften Coogan’s character .He was needy, unfaithful and jealous in the first movie but in the sequel he is growing older and intends to spend more time with his son; adding a bit of sentimentality. On the other hand, Steve is more

Cal Ripken :: essays research papers

The relationship that this book has with psychology is a very familiar one. One would not expect to look at this book with a psychological view, unless you look into the deeper meanings of Ripken and what his thought process is. The book allows you to see what a boy’s point of view of a family that grew up in a modest fashion, with baseball being prevalent throughout his life.   Ã‚  Ã‚  Ã‚  Ã‚  After reading the book and asking myself what Mr. Ripken was thinking during his life and the content of the book I find myself relating it to Psychology. You can see how Ripken developed into a player from his point of view and how he handled himself mentally. You can see how he his family, mostly his dad has influenced him throughout his younger days and all the way through his professional career. By reading of what his mind interpreted and the sights and sounds of the way he perceived things made this a highly psychological book. You can almost analyze Ripken by reading through the book and seeing first hand what he was thinking and personal details to what he thought was important.   Ã‚  Ã‚  Ã‚  Ã‚  The thesis of the book lies directly in the title. I remember reading through the whole book, wondering what the whole purpose in writing, or what was the motivation for the book other that to better understand the consecutive game streak that Ripken now holds. Doing the only thing that I know how to do. This simple statement is the thesis of the book. At first this is hard to believe, but the whole book describes it perfectly.   Ã‚  Ã‚  Ã‚  Ã‚  While growing up Ripken only two things: baseball and traveling. Hard work and games were part of his life. Ripken learns at an early age that he is not rich, not specifically talented, but a hard worker. He takes this attitude and applies it to baseball, following the example of his father. The simple for reason, which is also the thesis, is because this is the only way that he knew how.   Ã‚  Ã‚  Ã‚  Ã‚  The treatment that Ripken gets is a very familiar one. He is the oldest of four children, so this automatically put him in leadership role. This derives from his father being gone so often playing in the extensive list of minor leagues that Cal Ripken Sr. played up and down the East Coast. Since his father was away many times, this put Jr.

Long Term vs. Short Term Focus in Communication Essay

There are pragmatic differences between sales promotion and advertising, which marketers must bear in mind when attempting to communicate with the customers. The same case will apply when marketers attempt to communicate with customer by defining the appropriate media and non-media communications that are aimed at driving customer interest, demand and sale upwards. Brand value does not always increase the sale of the product depending on the price of the product and affordability. Instead, brand value may be more instrumental in customer retention. In the short term, discounts have the potential of increasing product sales, but in the long term, the customers’ perception of the product may be negative or positive as they ponder over why there was a discount. Primary Differences between sales promotion and advertising There are fundamental differences between sales promotion and advertising. Advertising is the form of communication via the diversity of media with the goal of persuading and making people aware of products or services. Advertising is equally a service to the target and consumers to inform them with truthful contents that are ethically generated in order for it to be accepted by the public. Advertisements are clear, truthful, tasteful, precise, original, reputable and ethical communications to the public. (Guideline Marketing, 1998). Sales promotion is the application of incentives to elicit a positive reaction by the consumer. Sales promotion gives the consumer advantages of using the product or service on promotion. Sale promotions are characterised by sponsorship, free gifts and vouchers, public forum of information, exhibited, educative and consultative. Therefore the fundamental difference between and advertisement and sales promotion is the on their acceptability by the consumers. (Guideline Marketing, 1998). Some media and non-media marketing communication that are typically employed to increase customer interest, demand and sales The media marketing communication that are typically employed to increase customer interest demand and sales are digital media, print media, pod casting , narrow casting and broadcasting, posting mails, telephone marketing, among others. (Promotion and integrated marketing communications, 2007) Non media marketing communication that are typically employed to increase customer interest, demand and sales are price discounts, non-media advertising, special offers, sales coupons, product and services sampling, product and service price rebates, competitions and raffles, games, product and service premium offers and counter promotions. (Promotion and integrated marketing communications, 2007) Does brand value always increase with increasing sales of the product? Not always does value always increases with increasing sale of the product. Perhaps it may help in customer retention. But in some instances, it can increase sales because more sales are a sign that the customers are crediting the brand as well as their perceptions to the product. This has implications that more sales are solidifying the brand value as long as the product is being sold for the purpose of brand building. Brand values that have increased sales due to high sale imply that the brand value is attractive. When the sales increase, there are signs that the customers are satisfied and are bound to make references to other over the value of the brand. (Bacak, 2006). How discounts have the potential to affect short term sales and long term brand value. Under a good marketing management, discounts have the potential of positively affective the short term sales and long term brand value depending on the perceptions of the customers on the brand following the discount. The understanding discount strategy is that the sale force is not overwhelmingly profit motivated. Instead, the priority is to create value that customer perceive as satisfactory. Most business would create a discount to enable more consumers interact with the product or service. (Lin & Lin, 2007, p. 1-131). According to Aaker (1991), discounts will provide short term sales competitiveness while customer benefit from the value that will be enhanced in the long term. During the time that a brand is under discount sale force, the consumers are given a chance to identify the product or service with their needs. (Lin & Lin, 2007, p. 1-131). An example of products where price discounts positive short term sales increase and long term brand value is the cosmetics. In this case the higher the discount the higher the sales as long as the brand image is highly placed. Thus as soon as the discount is initiated, the short term sales shoot up and the consumers perception of the brand shift and this may be positive or negative. If negative, the consumer could be expecting even more price discounts in the long term. (Lin & Lin, 2007, p. 130). Conclusion: This marketing communication paper has come out with very important lessons. First, in order to be successful in marketing communication, it is important to understand the fundamental differences between sale promotion and advertising so that the choice of media and non media communication can be rewarding to the marketing plan. Second, the possibility of an increasing brand value to increase sale is hinged on other factors like affordability. Finally, product price discounts have a short term effect of increased sales but a mixed effect on the brand value in the long term. Reference Aaker, D. A. (1991).Managing Brand Equity:Capitalizing on the Value of a Brand Name, NY: The FreePress. Bacak, M. (2006, March 18). The Benefit of Branding: Increase Your Sales and Promote Your Product by Building a Solid Brand. Retrieved April 10, 2009, from http://ezinearticles. com/? The-Benefit-of-Branding:-Increase-Your-Sales-and-Promote-Your-Product-by-Building-a-Solid-Brand&id=163889 Guideline Marketing, (1998). Guidelines for publicity, advertising, practice promotion and allied marketing activities. Retrieved on April 10th, 2009, available at http://www. capelawsoc. law. za/Files%20for%20New%20Website/Guidelines/Advertising%20E. doc Lin, N. & Lin B. , (2007, August). The effects of Brand Image and Products Knowledge on Purchase Intention Moderated by Price Discounts. Journal of International Management Studies. P. 1-131. Promotion and Integrated Marketing Communications, (2007). Marketing communications. Retrieved on April 10th, 2009, available at http://www2. cob. ilstu. edu/jsattaw/MKT%20230/Lectures/Lecture%209%20–%20Promotion%20and%20Integrated%20Marketing%20Communication. ppt

Writing Assignments My Writing Assignment - 856 Words

Looking back to all the writing assignments that I completed during the course of the semester, I feel that I have gained a large amount of knowledge in a variety of different works. The Literary Response papers helped me gain insight on the culture and beliefs during the period that we were studying; and the Homework assignment papers allowed me to further research and analyze works so that I have more of an in depth knowledge about the pieces. Learning about the different cultures, has in a sense affected my views about artworks. Before I would not have given much thought to some of the artworks that I saw, but after learning about the pieces, I feel that my opinions on artwork in general has changed quite a bit. After looking at my writing assignments I think that my writing style has not changed much since the beginning of the semester. I use the same format as I did in the beginning to write my Literary Responses as well as the Homework assignments. Although the style and format ting of my papers did not change much, I think my analysis of the works have improved. I am able to describe the artworks better, and I have an easier time reading the Literary Response passages and interpreting it to my writing. In the beginning I struggled with writing these essays, but as the course went on it become easier for me to write them. These assignments really help’s with writing the essays on the exams, I am able to describe works more thoroughly and I can get my thoughts on paperShow MoreRelatedWriting Assignment 2. My Writing Assignment Is To Explain1000 Words   |  4 PagesWriting Assignment 2 My writing assignment is to explain nonverbal communication â€Å"messages expressed by nonlinguistic means†. (Adler et al 431) so that you may understand that verbal communication is just a small part of the communication process and that through nonverbal communication you can communicate without even using words or by the way you say the words. 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This could be three months or two days prior toRead MoreMy Writing : The Reflective Essay Essay1666 Words   |  7 PagesThe Reflective Essay Writing has been one of my favorite hobbies since I was in high school, so I used to spend many hours to writing in my daily journals in Vietnamese. However, when I came to America, I felt more difficult to write and express my thoughts in English because I did not know much vocabularies and lacking grammatical knowledge. Then, I decided to go back to school to improve my writing skills because I recognize the significance of writing in my everyday lives. As a college studentRead MoreGraduation Speech On The State Exams1460 Words   |  6 PagesProfile Essay Throughout the 15 years of my academic career, academic writing has become a much larger part of the curriculum. The writing assignments have gone from simple, one- line sentences describing a picture to a simple, 3- paragraph persuasive essay on the state exams in high school; all the way to a 25 page comprehensive research essay during my freshman year at East Stroudsburg University. As the years and assignments progressed, I developed a set of writing weakness and strengths that still shapeRead MoreSemester Reflection994 Words   |  4 PagesReflection As the semester started, I had set my mind that I was destined to achieve a lot. During the start of the semester, I had several difficulties writing English assignments especially in terms of grammar. During the first week of the semester, I sat down, organized my thoughts and comprehended that throughout the semester, I had to achieve all that I had planned for. As a student of English, I had planned that throughout the semester, I had to improve my skills as a scholar, writer and critical

Overing Fear in Our Daily Lives Strengthening Self Esteem

Who Moved My Cheese? I agree that fear does drive me everyday. From early in the morning until I go to bed at night. I m afraid if I stay in bed and don t go to work, I ll be fired. I m afraid if I don t pretend to like everyone at work that they won t like me. I m afraid that if I tell my boss what I really think of his idea, he ll find a way to fire me. I m afraid that if I don t attend the parent meeting at school, they will think I m a bad parent. These are just a few of the fears that run through my mind. Sometimes I wonder what life would be like to just tell people what I really think of them, instead of staying silent because I m afraid of what they ll think. Sometimes I wonder who I d be if I weren t afraid†¦show more content†¦I fear they will be disappointed and not be able to deal with it. I fear they will grow up and not use their minds, as they should. I fear them not choosing the right path. Most of all I fear they will not be happy with themselves. The fears I have about my children are some of my greatest fears. I do not want them to be unhappy. I have been at my mother in-laws house before, after a big dinner and I didn t want to help with the dishes because none my of sister in-laws would. But, I feared they would be angry with me if I didn t help, so I did. Had I told them what I really thought I might not have to ever go back there again or I might not even be married? Then that brings on another fear. Would I be all alone? Being alone is a terrible fear of mine. That is why I have five children. So I will never be alone when I get old. My greatest fear of all is the fear of dying. I used to think about it all the time. How would I die? When would I die? Would it be an easy death or violent? What happens to me after I die? Will people remember me? Will people think good or bad things about me? It seems almost obsessive, but really it s just a fear. I m sure a lot more people think about it than would admit. I don t think about it as much anymore. I just put it out of my head when it pops in. As I ve gotten older I have plenty of other thing to fear now. Since I have never been

Descartes Relationship Between Mind and Body - 922 Words

In Meditation Six entitled â€Å"Concerning the Existence of Material Things, and Real Distinction between the Mind and Body†, one important thing Descartes explores is the relationship between the mind and body. Descartes believes the mind and body are separated and they are two difference substances. He believes this to be clearly and distinctly true which is a Cartesian quality for true knowledge. I, on the other hand, disagree that the mind and body are separate and that the mind can exist without the body. First, I will present Descartes position on mind/body dualism and his proof for such ideas. Secondly, I will discuss why I think his argument is weak and offer my own ideas that dispute his reasoning while I keep in mind how he might†¦show more content†¦This explains how a body can exist without a mind but does not explain how a mind can exist without a body. There is no example that shows where a mind exists on its own. God might be an example of this because he is a perfect, omnipotent, omniscient, infinite being who we would think must have a mind but to attribute a human mind to God would be anthropomorphizing him. In order to prove Descartes argument there should be an example of when a mind exists completely on its own. My second objection is related to how the mind is indivisible but the body is divisible which makes them different in nature and therefore different substances. For Descartes the body can be thought of as having parts such as a foot, leg, or arm that if the body were to lose one part it would still function the same. Also Descartes argues that the mind cannot be thought of as having parts. I believe the mind can be thought of as divisible. The mind can be thought of as having parts in several different ways. There is the subconscious part of the mind and the conscious part of the mind. The brain can also be divided into the left and right hemispheres that each control different things. It can also be divided into part such as personality and memories. Each of these can be thought of without the other. In today’s day in age it is even possible for a person to live with only one half of a brain and they still function like another human being. Therefore I argue the mind isShow M oreRelatedHow did Descartes Explain the Relationship between Mind and Body? 1092 Words   |  5 Pages Across the years, many scientists and philosophers believed that a human being is made up by mind and body (Radner, 1971). Some of them believed that the mind-soul is something different from the body and each of them works by themselves without any interaction between them (Radner, 1971). The other point of view said that body and mind works together as a unity and mutually influences each other and the result is the human being. This view had been held by great figures like the Greek philosopherRead MoreThe Mind-Body Problem Essay957 Words   |  4 PagesThe Mind-Body Problem The mind-body problem, which is still debated even today, raises the question about the relationship between the mind and the body. Theorists, such as Renà © Descartes and Thomas Nagel, have written extensively on the problem but they have many dissenting beliefs. Descartes, a dualist, contends that the mind and body are two different substances that can exist separately. Conversely, Nagel, a dual aspect theorist, contends that the mind and body are not substances but differentRead More Rene Descartes Essay1271 Words   |  6 PagesI think, therefore I am Rene Descartes was a man obsessed with finding things out for himself, an intellectual who contributed to the field of psychology. 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Descartes’s perception of the mind-body interaction was far from conventional; however, became accepted by many scientistsRead MorePhilosophy: Descartes Views on the Differentiation Between the Mind and the Body 897 Words   |  4 PagesDescartes views on the differentiation between the mind and the body has given rise to much thought regarding the interaction between these supposedly distinct substances. Through examining correlations between Princess Elizabeth of Bohemia it is evident that Descartes himself struggled to plausibly identify the interaction among the mental and material in relation to causation. This essay will investigate Elizabeth’s quires into the causational relationship between the mind and body by explainingRead MoreThe Relationship of the Mind and the Body: The Person1071 Words   |  5 PagesCan the mind exist without the body? Can the body exist without the mind? 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His principle tenant, the famously quoted, â€Å"Cogito, ergo sum – I think, therefore I am,† reflects his core belief of thinking and of self-awareness as key to personal identity. Descartes was strongly influenced by Plato and Augustine. Descartes philosophical underpinnings can be understood as an extension of Plato and Augustine’sRead MoreDescartes: Shedding Light on the Mind Body Relationship Essay949 Words   |  4 Pagesexplain the distinction between the mind and body. They have tried to explain how the body affects the mind and how the mind affects the body and if they can exist without one another. The reason was to enlighten people in the attempt to replace faith in religion reasoning with proof of scientific facts and reasoning. One philosopher who stood out and developed this movement to shed light on the mind and body relationship was a French philosopher by the name of Descartes. His work called Meditation

Lindsey Weightman Electoral Process Conservative Free Essays

Green Party In groups, research the Political party you have selected: Local Election Follow a 4 year cycle. Not all councils vote at the same time. Councillors are elected ‘by thirds’ for a period of 4 years (One councillor being elected per year for 3 years, and no Local election in 4th year). We will write a custom essay sample on Lindsey Weightman Electoral Process Conservative or any similar topic only for you Order Now Who can stand for election? 21 years of age or over. British, Commonwealth or Republic of Ireland Citizen. Must be nominated by at least 10 registered electors of that constituency. If representing a party, consent must be gained. If you are not representing a party, you are classed as ‘Independent’.  £500 deposit when registering, refundable if you receive 5% or more of the vote. A prisoner serving 12 months or more in custody can not stand for election. Just for Local: An individual can stand if they are a member of a European Union Nation Candidate Selection Process If standing as an Independent representative, there is no selection procedures. Existing MPs are usually approved to stand when being re-elected. Political parties generally have more representatives than seats. Political parties vigorously select potential candidates to improve their chances of winning. The selection process is similar to selection for the Uniformed Public Services. Sift of C.V, personal statement, application form and aptitude tests. Local interviews sometimes take place. Shortlists consisting of only women have been known to take place. What do you think about this? Period of an election Mayors typically keep their post for 1 year. Councillors up to 4 years. MP’s up to 5 years. After these periods, they must either stand down or be re-elected. Types of voting Polling office, usually a church hall, school or a community centre. ‘First past the post’- an individual steps in to a booth and casts their vote anonymously by making an ‘X’ next to the candidate they wish to vote for. Postal voting. Voting by Proxy. Internet voting. In order to be a DEMOCRATIC society, the representatives who serve on our behalf both Locally and Nationally must be elected by the people of the Nation. General Election Maximum term for a parliament is 5 years, 3 weeks. Tends to occur every 3.5- 5 years. The Prime Minister decides when the election will be. Local and General 1-5 years depending on the position held: The party in power at the time decides when the election is to be held. (Within a 5 year period). Party in power has the chance to change things just prior to the election- generally things like lowering taxes. Why would they do that? Superior funding for larger parties such as Labour and Conservative. Independents and smaller parties are at a disadvantage. Influence of Political parties Political campaigning TASK Create a Political Poster for your party (Chosen at the start of the session) Other ways of campaigning: Tv Radio Newspapers Posters Personal interviews Public meetings Leaflet distribution First Past the Post (Westminster and Local Elections) Additional Member System (Scottish Parliament, Welsh Assembly and Greater London Assembly) Supplementary Vote (Mayor of London) Single Transferable Vote (Northern Irish Assembly) List System (European Parliament) Different election processes Basis of British electoral system Very clear cut and well defined Candidate with highest number of votes wins FPTP is used in both general and local elections First past the post Advantages of First past the post It allows decisive political change. By providing an outright winner, the system ensures that a party has a mandate to carry out its programme. Easy for the voter to understand. Strong links between MP and constituents, due to single member constituencies. Strong single party governments. The winning Party may not have won the overall majority of votes cast. The chance of anomalous results is increased. Encourages the tactical voting technique, known as ‘com promising’. Disadvantages of First  past the Post Voters must rank candidates on the ballot paper in order of preference If a candidate receives 50% or more of the first preferences, they are elected If not then the candidate with the lowest number of first choices is eliminated and their second choices distributed to other This continues until one candidate has a clear majority The Alternative vote Ensures the winner has a majority Strong bond between candidates and constituents is maintained Removes issue of wasted votes Extreme left or right wing parties would be unlikely to get enough support to be elected Does not give parties proportion of seats there votes have earned Time consuming and more complex than FPTP. This is a system which tries to match the proportion of votes cast with the proportion of seats a party receives For example, under PR, if you received 35% of the vote you should get 35% of the seats in parliament Represents wishes of voters as a whole Minority parties end up with fairer share of seats Increases opportunities for independents Can be difficult if no party has clear majority Can lead to unstable coalition governments Proportional representation TASK 2 As a member of the coalition government you have been tasked by the Cabinet to look at the various electoral processes available after Liberal Democrat election promises to reform the voting system in the UK. The leaflet will then be distributed to the general public. This is a highly controversial subject as Conservatives promised not to reform the voting system whilst Liberal Democrats vowed to make the system fairer. As such your leaflet needs to be as descriptive and in depth as possible so that the public can form their own opinion on which voting system they prefer. In the form of a leaflet you should: Explain electoral processes used in UK elections (P3) and Compare the electoral processes used at different levels of government in the UK (M2). GUIDELINES FOR ASSESSMENT TASK 2 When explaining the electoral process for P3, learners only need to include one election process and ensure that they clearly identify to which level of government it relates. The explanation should be detailed in its content and will be expected to identify the complete process from the initial application to stand for election to the declaration of the vote, including the voting system that is used. Evidence for M2 must include a comparison of the election process for the elected representatives for at least two levels of government. How to cite Lindsey Weightman Electoral Process Conservative, Essays Lindsey Weightman Electoral Process Conservative Free Essays Green Party In groups, research the Political party you have selected: Local Election Follow a 4 year cycle. Not all councils vote at the same time. Councillors are elected ‘by thirds’ for a period of 4 years (One councillor being elected per year for 3 years, and no Local election in 4th year). We will write a custom essay sample on Lindsey Weightman Electoral Process Conservative or any similar topic only for you Order Now Who can stand for election? 21 years of age or over. British, Commonwealth or Republic of Ireland Citizen. Must be nominated by at least 10 registered electors of that constituency. If representing a party, consent must be gained. If you are not representing a party, you are classed as ‘Independent’.  £500 deposit when registering, refundable if you receive 5% or more of the vote. A prisoner serving 12 months or more in custody can not stand for election. Just for Local: An individual can stand if they are a member of a European Union Nation Candidate Selection Process If standing as an Independent representative, there is no selection procedures. Existing MPs are usually approved to stand when being re-elected. Political parties generally have more representatives than seats. Political parties vigorously select potential candidates to improve their chances of winning. The selection process is similar to selection for the Uniformed Public Services. Sift of C. V, personal statement, application form and aptitude tests. Local interviews sometimes take place. Shortlists consisting of only women have been known to take place. What do you think about this? Period of an election Mayors typically keep their post for 1 year. Councillors up to 4 years. MP’s up to 5 years. After these periods, they must either stand down or be re-elected. Types of voting Polling office, usually a church hall, school or a community centre. ‘First past the post’- an individual steps in to a booth and casts their vote anonymously by making an ‘X’ next to the candidate they wish to vote for. Postal voting. Voting by Proxy. Internet voting. In order to be a DEMOCRATIC society, the representatives who serve on our behalf both Locally and Nationally must be elected by the people of the Nation. General Election Maximum term for a parliament is 5 years, 3 weeks. Tends to occur every 3. 5- 5 years. The Prime Minister decides when the election will be. Local and General 1-5 years depending on the position held: The party in power at the time decides when the election is to be held. (Within a 5 year period). Party in power has the chance to change things just prior to the election- generally things like lowering taxes. Why would they do that? Superior funding for larger parties such as Labour and Conservative. Independents and smaller parties are at a disadvantage. Influence of Political parties Political campaigning TASK Create a Political Poster for your party (Chosen at the start of the session) Other ways of campaigning: Tv Radio Newspapers Posters Personal interviews Public meetings Leaflet distribution First Past the Post (Westminster and Local Elections) Additional Member System (Scottish Parliament, Welsh Assembly and Greater London Assembly) Supplementary Vote (Mayor of London) Single Transferable Vote (Northern Irish Assembly) List System (European Parliament) Different election processes Basis of British electoral system Very clear cut and well defined Candidate with highest number of votes wins FPTP is used in both general and local elections First past the post Advantages of First past the post It allows decisive political change. By providing an outright winner, the system ensures that a party has a mandate to carry out its programme. Easy for the voter to understand. Strong links between MP and constituents, due to single member constituencies. Strong single party governments. The winning Party may not have won the overall majority of votes cast. The chance of anomalous results is increased. Encourages the tactical voting technique, known as ‘compromising’. Disadvantages of Firstpast the Post Voters must rank candidates on the ballot paper in order of preference If a candidate receives 50% or more of the first preferences, they are elected If not then the candidate with the lowest number of first choices is eliminated and their second choices distributed to other This continues until one candidate has a clear majority The Alternative vote Ensures the winner has a majority Strong bond between candidates and constituents is maintained Removes issue of wasted votes Extreme left or right wing parties would be unlikely to get enough support to be elected Does not give parties proportion of seats there votes have earned Time consuming and more complex than FPTP. This is a system which tries to match the proportion of votes cast with the proportion of seats a party receives For example, under PR, if you received 35% of the vote you should get 35% of the seats in parliament Represents wishes of voters as a whole Minority parties end up with fairer share of seats Increases opportunities for independents Can be difficult if no party has clear majority Can lead to unstable coalition governments Proportional representation TASK 2 As a member of the coalition government you have been tasked by the Cabinet to look at the various electoral processes available after Liberal Democrat election promises to reform the voting system in the UK. The leaflet will then be distributed to the general public. This is a highly controversial subject as Conservatives promised not to reform the voting system whilst Liberal Democrats vowed to make the system fairer. As such your leaflet needs to be as descriptive and in depth as possible so that the public can form their own opinion on which voting system they prefer. In the form of a leaflet you should: Explain electoral processes used in UK elections (P3) and Compare the electoral processes used at different levels of government in the UK (M2). GUIDELINES FOR ASSESSMENT TASK 2 When explaining the electoral process for P3, learners only need to include one election process and ensure that they clearly identify to which level of government it relates. The explanation should be detailed in its content and will be expected to identify the complete process from the initial application to stand for election to the declaration of the vote, including the voting system that is used. Evidence for M2 must include a comparison of the election process for the elected representatives for at least two levels of government. How to cite Lindsey Weightman Electoral Process Conservative, Essays